In today’s world of social media and digital marketing, it can be easy to forget about the more traditional methods of networking and connecting with new clients. This rings even more true for those that work primarily in the digital world, creating content, designing websites..etc….
While it can be easy to skip over these more traditional methods, they still prove to ring true and effective even in our modern society. Below are three ways that freelancers can connect with new clients offline.
Look Into and Attend Conferences
Attending conferences has proven to be beneficial for freelancers and those that are self-employed for a number of reasons. Not only do they help you to strengthen and hone your skills as a designer or writer, but they are a key location for networking.
It is important to remember that the kind of conference that you attend will dictate the kind of networking that you do. If for example, you choose to attend a conference for writers, you should be aware that you will likely not connect with as many potential clients as you would if you were to attend a conference that focused on entrepreneurship and self-employment.
Do Not Underestimate Word Of Mouth Marketing
By attending professional events such as networking meetings and conferences, business owners have their own little community. When thinking about how to connect and meet with new clients, you shouldn’t forget that within these communities, people talk openly about who they have had both positive and negative experiences working with, and who they use personally.
Many people forget that word of mouth marketing is not restricted to the Internet. If you deliver quality content to a client on a continuing basis, they will talk positively, regarding the quality of your work. This is why maintaining a positive reputation as a freelance writer is of the utmost importance. You never know which client will get you your next project as a result of word of mouth.
Create an Elevator Pitch
Being able to describe your services in the amount of time that it takes to get through an elevator ride is a key step in being able to connect with anyone, anywhere. While it might take a bit of time to perfect, having a strong elevator pitch is a great way to ensure that you can take advantage of any opportunity no matter how limited your time might be.